COMPANY

THE WAY

I hid my secret during the world war and won endless battles.
In 70 years I have crossed oceans, I have traveled the world on asphalt, I have glided over the skies of unknown countries.
I am the fluid that gives life to passion.

CORPORATE FILM

I am Bardahl

This is the way.
It is not a question of following instinct, but of being bold.
We give man what his engine asks to us: superlative quality lubricants and additives.

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WHO WE ARE

The strength of a large organization

Bardahl has been producing and distributing a diverse range of high-quality lubricants and additives worldwide for over 70 years.
Maroil has been the exclusive retailer for Bardahl products in Italy and has a fully automated Italian production, blending and packaging plant.

discover your worths

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Maroil and Bardahl: a 50-year history.
A history of successes and continuous technological research.

Bardahl has been producing and distributing a diverse range of high-quality lubricants and additives worldwide for over 70 years. Our products cover the automotive, industrial, motor sport, boating and aerospace sectors. Bardahl is an international company, active in 90 countries, and has industrial blending and packaging facilities in eight locations worldwide.
Since 1973, Maroil has been the exclusive retailer for Bardahl products in Italy and has a fully automated Italian production, blending and packaging plant.
Due to its extensive commercial network in Italy, Maroil has outlets throughout the country which distribute Bardahl’s full lubricant, additive and treatment ranges.

The mPlus signature: from Maroil for the European market.

Bardahl’s top-of-the-line high-tech products, which are made by Maroil for the wider European market, carry the mPlus label.

Their label is sign of guaranteed quality which now distinguishes Bardahl's entire range of Engine Oils. The mPlus label is also part of the new packaging look for all the top Bardahl products made by Maroil.

mPlus grew out of the increased collaboration that has grown up between Bardahl Italy and Bardahl USA operations. The mPlus symbol is synonymous with top quality. The target is the premium market and the aim is to exceed even the best standards. Bardahl's new high-tech additive packages, also produced by Maroil for the wider European market, also carry the mPlus mark.

Bardahl mPLus

History

The future of a great past

The Formula Polar Plus was discovered by Ole Bardahl in 1939 and was immediately placed under military secrecy by the Government of the United States of America.

These were the years in which World War II was dramatically unfolding, which saw America engaged in war to oppose Hitler's Nazi Germany.

Ole Bardahl founded the Bardahl Manufacturing Corporation and developed the Polar Plus Formula which consists of electrically charged molecules capable of chemically attaching themselves to metal like micro-magnets. These molecules make it possible to reduce friction between two metal surfaces to such an extent as to ensure correct lubrication.

This was essentially the reason that prompted the American government to put this revolutionary formula under military secrecy. The use in the military field consisted in equipping the fighters with the Bardahl lubricant containing the Formula Polar Plus in order to allow the pilot to emergency return to the base in the event that the lubricant tank was hit by a barrage of bullets. Hitting the tank of an aircraft in fact involves the emptying of the same which results in seizure of the engine and consequent loss of control of the aircraft. The extraordinary effectiveness of Bardahl Polar Plus (which keeps friction in the engine under control even in the accidental absence of lubricant) allowed the pilot to maintain command of the aircraft, thus allowing him to carry out an emergency landing.

The Bardahl Polar Plus formula is still the basis of all Bardahl lubricants that over the years have been perfected and evolved, always trying to maintain their extraordinary performance today as then.

PACKAGING

A jump into the past

The story of Bardahl is also told through the evolution of the packaging of its products and through the glorious sponsorships that Bardahl has always done in the world of Racing.